Can You Say Designing Your Own Website Is A Bad Idea

Can You Say Designing Your Own Website Is A Bad Idea?
If you have ever had a professional website design, you have experienced the sheer joy of letting someone who knows what they are doing, do their job. Yes, you do have to gather information and provide them with insights about your product or services, what colors you like, and what kind of ‘look’ and style you want your website to have. More importantly, you know you can leave all the HTML coding, links and Meta tags to the expert; you can let them do their job, and free up your time to do your own.
On the other hand, if you have tried to design your own website, you will no doubt have experienced the challenge of having to learn something new, and at the same time hope the end result looks professional. What you don’t find out at the beginning when you design your own website is that if it isn’t done properly, not only will you not get any traffic coming to your site, but when they do arrive they may not stay longer than a nanosecond. It really doesn’t take any of us more than a glance to know whether a website is easy to navigate or not, and more importantly whether it’s worth hanging around to find out.
One of the challenges in designing your own website is the over-abundance of complex tools. It doesn’t take a non-professional too long before the website looks like it has been on caffeine for a week. Because there are such a wide variety of design features, many first time uses may try to utilize them all. The end result can be overly bright colors, strange fonts, oddly placed site navigation buttons, and distracting borders around links that may not work correctly.
An experienced website designer doesn’t just know about the code and the behind the scenes activity that must be adhered to if the site is to attract traffic, they also know the details of website design and management. But even when you know the rules, such as keeping it simple, and the eye catching utilization of white space, it’s still very easy to go wrong.
A website professional may make it look easy with their easy to navigate tools, links that work, pages that will download easily and fast, but it really does take specialized knowledge. A professional website designer will most likely take ongoing classes to keep up to date about latest trends and features; some are so well-learned on the subject that they may even teach classes about website design.
But the other problem with designing your own website is that things change, and when they do, they change really fast. Code and protocol that worked yesterday may not work so well today. Yes, they may work as far as the website looks to the outsider, but behind the scenes, where the real work in terms of improving the search engine ranking goes, design is king. And while it may look easy to get stats on your newly designed website, and provide keywords to improve search rank, there is much more to it than that. Google and yahoo look for keywords that match current protocol. It may have worked in the past to just put together a huge stream of keywords, but the latest development in search engine techniques are designed to search out websites that are well designed and have integrity. All in all it pays to find a website designer that has your best needs at heart.
For a web design that converts more of your visitors into customers see what Wildfire Marketing Group can do for you.

How To Improve Your Writing And Thrive

Improve Your Writing and Thrive

Whether you’re a ClickBank publisher or affiliate, a key component to your success is getting people to take action based purely on the strength of your writing.

For publishers, it’s obvious that your pitch page needs to be able to sell interested visitors on why they really need your product, how it’s going to improve their lives, and why it’s better than any of your competitors’ products. Once you’ve made the sale, your product needs deliver the value you’ve promised, and be easily comprehensible and actionable to people all over the world.

Affiliates need to have an even broader range of writing skills, depending on where and how they’re trying to promote products. If you’re paying for search engine advertisements, you have a very limited amount of space in which to convince searchers to click on your ad, and to explain what they should expect on the landing page. If you write articles, you have to legitimately inform people and entice them to click on your Hoplink. Affiliates have to master a wide variety of writing styles and learn how to use them properly in many different locations.

Since great writing is important and valuable to all of us, I wanted to share a few particularly useful articles from my favorite writing blog, Copyblogger.
Copywriting 101: Brian’s 10-step tutorial has something for everyone, whether you’re writing full articles or just PPC ads.
Do These 3 Common Copywriting Mistakes Keep Your Readers From Buying?: Sonia makes some great points about why solid products sometimes don’t sell as well as you’d expect, and how to remedy that.
The Two Most Important Words in Blogging: Although the title refers to blogging, this post applies equally well to all sales writing.
How to Write Magnetic Headlines: This series of posts about writing headlines can be especially useful to affiliates working with a limited amount of space, like in PPC advertising. It’s also great for publishers who want to grab a visitor’s attention immediately on a pitch page.
Ten Timeless Persuasive Writing Techniques: Great advice for all kinds of copywriting.
And finally, Five Grammatical Errors That Make You Look Dumb: In affiliate marketing, credibility is the key, and even smart people make grammatical mistakes from time to time.

These posts, along with the rest of the useful information available on Copyblogger, will go a long way toward help your affiliate marketing efforts thrive!

Take a look at these related posts: